It is difficult to not get caught up in the current economic climate, not only at home in South Africa but the world at large.
The knee jerk reaction is generally to cut back, lose the non-essentials and find every angle to tighten the belt. Lets assume though that you never read a newspaper or watched the news, you had no bombardment of negativity and predictions of imminent doom. Would your assessment of your business be that of nervousness and trepidation?
It is my view that you would continue on a path of promotion, maintaining and improving service excellence and holistically pushing forward with a positive outlook for the future of your business.